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What are the skills of cosmetic packaging design?

July 8, 2022

Here are some tips on cosmetic packaging design:

 

1. Brands that highlight products

The current consumption concept is that everyone pays great attention to it, so when designing cosmetic packaging, it is definitely a very important design skill to highlight your own brand as much as possible. Cosmetics brands play a huge role in sales, and brands can bring more additional profits to merchants. At the same time, the brand effect can also help enterprises to occupy a greater advantage in the fiercely competitive market, and the brand can enhance the value of cosmetics.

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2. Emphasize the characteristics of the product

In the packaging design of cosmetics, it is also necessary to reflect some key information of the product, such as what function it has, how to use it, etc., to show the most valuable part of cosmetics in front of consumers, which can be symbolized by color. For example, the packaging of sunscreens can use bright yellow to symbolize sunlight, the graphics can be in the shape of the sun, and the function and characteristics of the product should be highlighted, so that the packaging design of cosmetics can leave a deep impression on consumers.

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3. For different consumers
Cosmetic packaging design should be aimed at specific consumer groups. Excellent cosmetic designers can let consumers see the pictures on the packaging and feel that this product is tailor-made for them, which can satisfy consumers' shopping psychology. When designing packaging, it is necessary to determine the age, gender, and occupation of consumers.

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As a professional cosmetic packaging manufacturing company, SUN NATURE has a professional design team and production scale, which can manufacture exquisite packaging for cosmetic companies. Including bags, boxes, express boxes and stickers, etc.