What kind of skin care product packaging design is more popular?

Whether men or women, no matter in the morning or evening, most people will use skin care products. When choosing skin care products, many people will look at the packaging design of skin care products in addition to the brand. If the packaging design attracts the attention of consumers, it can also drive the sales to a certain extent. What kind of skin care product packaging design is more popular?

1、 Simple and delicate style

Although many people pay attention to the packaging of skin care products, they prefer those skin care products with simple and delicate packaging design to keep a low profile. According to the preferences of such people, we can see that skin care products with simple and delicate packaging design are also very popular. After all, the simplest parts are less prone to mistakes.

For example, many large brands of skin care products are very simple in design, but they are exquisite. No matter the choice of materials or the matching of font colors, they can both attract people's attention and make people feel very comfortable. With the popularity of modern minimalist life, simple and exquisite packaging design should be better.

2、 Co branded design

Pure packaging design alone is not enough to attract all consumers. In order to better attract consumers' attention, businesses can consider joint design. If the packaging design of general skin care products is designed in a joint way, they will be co branded with some cartoon characters.

On the one hand, it will make the whole package look more playful, on the other hand, it will also be more innovative, which can inject some fresh blood into the packaging design. In fact, looking at the current trend of aesthetic development, we find that most people like some cartoon characters very much. On the one hand, they miss our childhood life, and on the other hand, more people prefer lovely things. Therefore, when some skin care product packages are co branded with cartoon characters, consumers will be naturally surprised.

3、 Bright color matching

If you want to make the packaging design of skin care products more colorful, you can work hard on color matching, that is, make the color matching more bright and eye-catching. However, the bright colors mentioned here do not mean the combination of red and green. Instead, you can choose some small and fresh styles of Makaron colors, so that when these colors are put together, they will not feel abrupt, but also have a bright feeling.

At present, some skin care products manufacturers have chosen a bright color design style, which has a very good effect and is recognized by consumers. Therefore, if some manufacturers have not tried it and want to make some changes to their packaging, they can try this color matching.

To sum up, simple and delicate, co branded design and bright color matching packaging design of skin care product should be more colorful, which can attract more consumers' attention and drive the sales of skin care products. What better ideas do you have on how to attract consumers in packaging design? We will share more methods and experience of beauty product packaging design with you in the next time. SUN NATURE, MORE THAN PACKAGING, BRANDING SOLUTION. If you are interested in our packaging, to visit our website freely.If you are interested in our packaging, please feel free to visit our website.